Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design
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Autor:innen
Piller, Frank
Koch, Michael
Möslein, Kathrin
Schubert, Petra
Autor:in (Körperschaft)
Publikationsdatum
2003
Typ der Arbeit
Studiengang
Typ
04B - Beitrag Konferenzschrift
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Proceedings of the 3rd Annual Conference on "Managing through variety: The European style?"
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Zusammenfassung
The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial literature on manufacturing and information systems for mass customization, research on the role of the customer within the co-design process is rare. However, customers face new uncertainties and risks when purchasing a customized good. We discuss these risks and provide a new approach to address these problems based on personalization and collaboration. We will analyze how personalization of the co-design process and collaboration of users within communities can render (mass) customization more efficient. Our objective is to set a research agenda in the field of user interaction with toolkits for customer co-design.
Schlagwörter
Virtual Communities, CRM
Veranstaltung
3rd Annual Conference on "Managing through variety: The European style?"
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Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Unbekannt
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
Keine Begutachtung
Open Access-Status
Lizenz
Zitation
Piller, F., Koch, M., Möslein, K., & Schubert, P. (2003). Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design. Proceedings of the 3rd Annual Conference on “Managing through Variety: The European Style?”. 3rd Annual Conference on “Managing through variety: The European style?”. https://doi.org/10.26041/fhnw-2976