Sustainability Marketing Strategy Coherence for an Internationally Active Company in the Manufacturing Industry: Applying the Sustainability Marketing Canvas
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Publication date
2022
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Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Olten
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Abstract
Although sustainability has become a major topic in today’s business world, there exists an inconsistency in how companies communicate their sustainability activities. This results from the fact that many companies have not yet developed coherent sustainability marketing strategies and are thus unable to convey them consistently. It is important to address this issue and find a practical method to develop a strong sustainability marketing strategy and to communicate sustainability activities effectively. This is also true for an internationally active company in the manufacturing industry.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
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Review
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KUSTER, Andreas und Melanie BOLLIGER-AREGGER, 2022. Sustainability Marketing Strategy Coherence for an Internationally Active Company in the Manufacturing Industry: Applying the Sustainability Marketing Canvas. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41597