Designing for Adoption: Developing Design and Gamification Strategy to Improve Usability and Customer Loyalty for Relai’s Mobile App

Abstract

Bitcoin has gained significant acceptance and recognition in recent years. Many users are not yet familiar with the technology, which presents a barrier to adoption and can lead to frustration when using the products. Consequently, companies such as Relai are confronted with significant chal-lenges in making their products as user-friendly and tangible as possible in order to expand their user base and enhance user engagement with their products.