Das Oltner Modell des integrierten Kommunikationsmanagements. Working-Paper - eine Praxisanleitung
| dc.accessRights | Anonymous | |
| dc.audience | Praxis | |
| dc.contributor.author | Ciucci, Rodolfo | |
| dc.contributor.author | Müller, Reto | |
| dc.contributor.author | Winistörfer, Norbert | |
| dc.date.accessioned | 2015-10-05T15:43:24Z | |
| dc.date.available | 2015-10-05T15:43:24Z | |
| dc.date.issued | 2015-03 | |
| dc.identifier.uri | http://hdl.handle.net/11654/9903 | |
| dc.language.iso | de | en_US |
| dc.subject.ddc | 330 - Wirtschaft | |
| dc.subject.ddc | 659 - Werbung & Public Releations (PR) | |
| dc.title | Das Oltner Modell des integrierten Kommunikationsmanagements. Working-Paper - eine Praxisanleitung | |
| dc.type | 05 - Forschungs- oder Arbeitsbericht | |
| dspace.entity.type | Publication | |
| fhnw.InventedHere | unbekannt | |
| fhnw.ReviewType | Anonymous ex ante peer review of a complete publication | |
| fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
| fhnw.affiliation.institut | Institute for Competitiveness and Communication | de_CH |
| fhnw.publicationState | Published | |
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