Improvement of the Market Situation for Meat Products Concerning Animal Welfare

Abstract

Technological progress and changes in the way animals are kept have led to animal products becoming comparatively cheap. This type of animal husbandry, which is often torture for the animals, is an unacceptable state in terms of animal welfare. Switzerland is still far away from being sustainable and animal friendly. The aim of this Bachelor Thesis was to understand the interests and impacts of the various market players while considering the entire value chain. The interrelationships in the market as well as market power of individual players are analyzed.