Market Research Study on Social Media in the Health Care Sector
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Authors
Author (Corporation)
Publication date
2013
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Psychiatrie Baselland, Liestal, BL
Abstract
In the health care sector in Switzerland a new legislation is in place. Governmental hospitals become now former governmental hospitals and have to be profitable themselves and therefore stand in direct competition with private ones. New ways to reach stakeholders are essential to the former governmental institutions. Therefore the question arises whether Social Media could be an appropriate tool for an institution such as the Psychiatrie Baselland to activate a dialogue with stakeholders and to improve the brand positioning.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Hunziker, S. (2013). Market Research Study on Social Media in the Health Care Sector [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40108