Pimp My Shirt / Pop Up
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Bachelor of Arts FHNW in Visuelle Kommunikation und digitale Räume
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Gestaltung und Kunst Basel FHNW
Place of publication / Event location
Basel
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Abstract
'Pimp My Shirt' was created as part of my bachelor's thesis. It is about sustainable branding of already worn clothes. Customers can upgrade their old clothes with unique custom designs (upcycling). The fact that the customer can choose the icons and place them where he wants, creates an added value that contributes to a longer wearing time of the clothes. Most of the foils used for printing are vegan and therefore also very sustainable.
At the Pop Ups you can expect good music, snacks and drinks, great people, and of course fresh designs! The first Pop Up took place on 24 June 2023 at the Sondershop in Basel. It was an amazing experience to see the people engaging with my project, choosing colors and designs, and me placing them on their garments. But for me the most beautiful thing about the Pop Up was to see the happy faces of the customers. It was the confirmation that it is useful. Through the visible joy of the customers, the clothes, which otherwise would have been sorted out, are worn more often. My goal has been reached. Stay tuned for the next Pop Up in Zurich!
Keywords
Sustainability, Fashion, Customize, Pop Up, Design
Subject (DDC)
700 - Künste und Unterhaltung
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ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
DELLI COLLI, Loredano, 2023. Pimp My Shirt / Pop Up. Basel: Hochschule für Gestaltung und Kunst Basel FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/44558