Development of an integrated external communication concept
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
Focus jugend has experienced significant growth and expansion in its service offerings over the years. Despite this positive development, the organization identified potential for improvement in its external communication strategy. The primary objective of this thesis was to develop an integrated external communication concept that aligns with the organization's strategic goals, the specific needs of stakeholders and effectively communicates its value proposition to its diverse stakeholder groups.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
ZAUGG, Joana und Tina MINIO, 2024. Development of an integrated external communication concept. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/49029