A content marketing concept for the Hockey Mafia Company: A sustainable community building initiative

Abstract

This bachelor thesis is an approach about how to reach fans and create brand awareness by selectively using social networks and content displayed after detailed research about the target audience and their content preference. Hockey Mafia recognized the importance of social media presence to gain followers and community members who promote the idea of giving back to children who cannot afford ice hockey membership or equipment. The main objective of this project is to create and implement a community building concept for the socially responsible brand, the Hockey Mafia Company.