Social Media Marketing Strategy 2019-2022 Bildungszentrum Limmattal BZLT

Abstract

In the recent past, some drastic changes have taken place within Bildungszentrum Limmattal (BZLT). As a consequence of those changes, the new education offers which have been developed by BZLT in the field of basic education are not visible enough. Moreover, the number of enrolments for degree programs of the higher vocational education (Höhere Fachschule) has collapsed after the changes in the past. In order to restore the number of enrolments and to make the education offers more visible on the education market, the objective of this thesis is to develop a social media marketing strategy for BZLT for the years of 2019 – 2022.