Creating tools for sustainable education. Merging disciplines & simplifying complexity - the case of the sustainable marketing canvas
No Thumbnail Available
Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Course of study
Collections
Type
06 - Presentation
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Place of publication / Event location
Bern
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Sustainability topics are wicked problems: Complicated and inter-disciplinary in nature. For education and for lasting societal impact, the challenge is bridging what we know (theory) into what we can do (practice). Sustainable marketing, in particular, has this dilemma. Its theories are complex and its practice is missing a coherent, inter-disciplinary view and is amputated from “normal” marketing. This prevents the scalability of sustainable marketing action, which has influence on important societal dimensions like human health & dignity, the environment, sustainable profit and employment. The duty of marketing educators and practitioners is to stop this fragmentation so that sustainable marketing education can be demystified, structured and then scaled. A way to do that is to employ tools like models or frameworks. One such framework, The Sustainable Marketing Canvas, is briefly introduced as an example. Thereafter, the workshop participants will be encouraged, in the form of an interactive design-thinking process, to create sustainability sense-making tools for their students in their disciplines. At the end of the design sprints, each group will present their tool and pitch its usefulness to the group. The plenum will give feedback to each groups’ presented tools. In this workshop, we will seed our creativity through interdisciplinary perspectives with the goal of creating useful, scalable tools for sustainable education.
Keywords
Subject (DDC)
330 - Wirtschaft
Event
Higher Education Summit 2020
Exhibition start date
Exhibition end date
Conference start date
31.08.2020
Conference end date
02.09.2020
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Peer review of the abstract
Open access category
License
Citation
FUDURIC, Nikolina, 2020. Creating tools for sustainable education. Merging disciplines & simplifying complexity - the case of the sustainable marketing canvas. Higher Education Summit 2020. Bern. 2020. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42728