Creating tools for sustainable education. Merging disciplines & simplifying complexity - the case of the sustainable marketing canvas
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2020
Typ der Arbeit
Studiengang
Sammlung
Typ
06 - Präsentation
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Verlagsort / Veranstaltungsort
Bern
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Sustainability topics are wicked problems: Complicated and inter-disciplinary in nature. For education and for lasting societal impact, the challenge is bridging what we know (theory) into what we can do (practice). Sustainable marketing, in particular, has this dilemma. Its theories are complex and its practice is missing a coherent, inter-disciplinary view and is amputated from “normal” marketing. This prevents the scalability of sustainable marketing action, which has influence on important societal dimensions like human health & dignity, the environment, sustainable profit and employment. The duty of marketing educators and practitioners is to stop this fragmentation so that sustainable marketing education can be demystified, structured and then scaled. A way to do that is to employ tools like models or frameworks. One such framework, The Sustainable Marketing Canvas, is briefly introduced as an example. Thereafter, the workshop participants will be encouraged, in the form of an interactive design-thinking process, to create sustainability sense-making tools for their students in their disciplines. At the end of the design sprints, each group will present their tool and pitch its usefulness to the group. The plenum will give feedback to each groups’ presented tools. In this workshop, we will seed our creativity through interdisciplinary perspectives with the goal of creating useful, scalable tools for sustainable education.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Higher Education Summit 2020
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
31.08.2020
Enddatum der Konferenz
02.09.2020
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Publikationsstatus
Begutachtung
Peer-Review des Abstracts
Open Access-Status
Lizenz
Zitation
FUDURIC, Nikolina, 2020. Creating tools for sustainable education. Merging disciplines & simplifying complexity - the case of the sustainable marketing canvas. Higher Education Summit 2020. Bern. 2020. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42728