Improving Recruiting Dynamics: A strategic analysis of optimizing the hiring of technical staff facing shortage of skilled workers

Abstract

The company's pool of applicants for the positions of service technicians is limited, and the quality is often poor. Female applicants are almost nonexistent. The company is searching for ways to attract more applicants (incl. more female applicants). The company already tried various recruiting strategies, yet these efforts had limited success. The Employee Referral Program (ERP), is responsible for every fourth position filled. The work aims to support the company by proposing ways to possibly attract more applicants (incl. more female applicants) for the positions of service technicians.