Zweifel black box - The hidden potential in the upscale gastronomy

dc.contributor.authorFrei, Tamara
dc.contributor.authorRychen, Marc
dc.contributor.mentorMiller, Barbara Therese
dc.contributor.partnerZweifel Pomy-Chips AG, Zürich Höngg
dc.date.accessioned2023-12-22T16:44:53Z
dc.date.available2023-12-22T16:44:53Z
dc.date.issued2022
dc.description.abstractThe market leader for salty snacks, Zweifel Pomy-Chips AG, is strongly represented in the Swiss hospitality market. However, Zweifel products are currently rarely present in the upscale gastronomy (luxury hotels and fine dining restaurants), and the company is unsure about the potential these segments bear. Thus, this bachelor thesis aims to explore which snacking products and services, are of importance for managers in the two above-mentioned segments.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41483
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleZweifel black box - The hidden potential in the upscale gastronomy
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication1c41e273-ee82-4494-80f6-9cdeab888421
relation.isMentorOfPublication.latestForDiscovery1c41e273-ee82-4494-80f6-9cdeab888421
Dateien
Sammlung
Bachelor of Science