A Creation of Swiss Vibes’ Content Marketing Strategy
dc.contributor.author | Theivendran, Salangan | |
dc.contributor.author | Reid, Colin | |
dc.contributor.mentor | Jacob, Christine | |
dc.contributor.partner | Swiss Vibes | |
dc.date.accessioned | 2023-12-22T17:19:40Z | |
dc.date.available | 2023-12-22T17:19:40Z | |
dc.date.issued | 2023 | |
dc.description.abstract | The fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness. | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/41807 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Brugg-Windisch | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | A Creation of Swiss Vibes’ Content Marketing Strategy | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Bachelor | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 7e52956a-1223-4665-8fdc-7bacad074ba4 | |
relation.isMentorOfPublication.latestForDiscovery | 7e52956a-1223-4665-8fdc-7bacad074ba4 |