A Creation of Swiss Vibes’ Content Marketing Strategy

dc.contributor.authorTheivendran, Salangan
dc.contributor.authorReid, Colin
dc.contributor.mentorJacob, Christine
dc.contributor.partnerSwiss Vibes
dc.date.accessioned2023-12-22T17:19:40Z
dc.date.available2023-12-22T17:19:40Z
dc.date.issued2023
dc.description.abstractThe fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41807
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleA Creation of Swiss Vibes’ Content Marketing Strategy
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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