nanoo.tv PRO - Market Entry Strategy for Swiss SMEs

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[Project Paper "nanoo.tv PRO - Market Entry Strategy for Swiss SMEs"]
Author (Corporation)
Publication date
2016
Typ of student thesis
Semesterarbeit
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The company, Werft22 AG, aims to introduce their product, nanoo.tv PRO, to the market of Swiss small and medium-sized enterprises (SMEs). The product provides all the necessary support for companies to store and manage their video material on one single platform. By means of this Live Project, the Project Group has been entrusted to undertake the first steps of a Market Entry Strategy for nanoo.tv PRO.
Keywords
Market Entry Strategy, Product Launch, New Market, Market Introduction
Subject (DDC)
330 - Wirtschaft
Project
Event
Exhibition start date
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Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
ANDEREGG, Gina, Michael KRIECH, Delia MOSER, Alice SIEGRIST und Chantal STUDER, 2016. nanoo.tv PRO - Market Entry Strategy for Swiss SMEs. Hochschule für Wirtschaft FHNW. Verfügbar unter: https://doi.org/10.26041/fhnw-1195