Eating green. Consumers’ willingness to adopt ecological food consumption behaviors

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Author (Corporation)
Publication date
12/2011
Typ of student thesis
Course of study
Type
01A - Journal article
Editors
Editor (Corporation)
Supervisor
Parent work
Appetite
Special issue
DOI of the original publication
Link
Series
Series number
Volume
57
Issue / Number
3
Pages / Duration
674-682
Patent number
Publisher / Publishing institution
Elsevier
Place of publication / Event location
Amsterdam
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Food consumption is associated with various environmental impacts, and consumers’ food choices therefore represent important environmental decisions. In a large-scale survey, we examined consumers’ beliefs about ecological food consumption and their willingness to adopt such behaviors. Additionally, we investigated in more detail how different motives and food-related attitudes influenced consumers’ willingness to reduce meat consumption and to buy seasonal fruits and vegetables. We found consumers believed avoiding excessive packaging had the strongest impact on the environment, whereas they rated purchasing organic food and reducing meat consumption as least environmentally beneficial. Similarly, respondents appeared to be most unwilling to reduce meat consumption and purchase organic food. Taste and environmental motives influenced consumers’ willingness to eat seasonal fruits and vegetables, whereas preparedness to reduce meat consumption was influenced by health and ethical motives. Women and respondents who preferred natural foods were more willing to adopt ecological food consumption patterns.
Keywords
Environmental friendliness, Food choice, Ecological consumption
Subject (DDC)
150 - Psychologie
330 - Wirtschaft
334 - Natürliche Ressourcen, Energie und Umwelt
Project
Event
Exhibition start date
Exhibition end date
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Date of the last check
ISBN
ISSN
0195-6663
1095-8304
Language
English
Created during FHNW affiliation
No
Strategic action fields FHNW
Zero Emission
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
TOBLER, Christina, Vivianne VISSCHERS und Michael SIEGRIST, 2011. Eating green. Consumers’ willingness to adopt ecological food consumption behaviors. Appetite. Dezember 2011. Bd. 57, Nr. 3, S. 674–682. DOI 10.1016/j.appet.2011.08.010. Verfügbar unter: https://irf.fhnw.ch/handle/11654/47612