Marketing
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Course of study
Type
04A - Book part
Editor (Corporation)
Supervisor
Parent work
Integrale Betriebswirtschaftslehre : Lehrbuch zur Webplattform www.bwl-online.ch
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
125-214
Patent number
Publisher / Publishing institution
Orell Füssli Verlag
Place of publication / Event location
Zürich
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Keywords
Subject (DDC)
330 - Wirtschaft
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-32-80042-11-3
978-32-80092-37-8
978-32-80092-37-8
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
BELLONE, Veronika, 2020. Marketing. In: Walter HUGENTOBLER, Karl SCHAUFELBÜHL und Matthias BLATTNER (Hrsg.), Integrale Betriebswirtschaftslehre : Lehrbuch zur Webplattform www.bwl-online.ch. Zürich: Orell Füssli Verlag. S. 125–214. ISBN 978-32-80042-11-3. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42882