Communication Concept to Raise Awareness

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[Grafik "Communication Concept to Raise Awareness"]
[Project Paper "Communication Concept to Raise Awareness"]
Authors
Asani, Leonora
Basic, Kristiana
Onori, Lorin
Author (Corporation)
Publication date
2016
Typ of student thesis
Semesterarbeit
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Edition
Version
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Practice partner / Client
Abstract
Due to inadequate awareness of the company PRO-Lehrsysteme AG, it was requested to analyse the channels and come up with a basic concept for a new channel, notably YouTube. As a result, the website including the web shop is considered to be the number one priority since from a customer’s perspective it is hardly possible to find it and the navigation through the website and the web shop is fairly inconvenient.
Keywords
PLS, Communication, Social Media, Awareness, Switzerland, Educational Market
Subject (DDC)
330 - Wirtschaft
Project
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
ASANI, Leonora, Kristiana BASIC, Lorin ONORI und Thi Trang VAN, 2016. Communication Concept to Raise Awareness. Hochschule für Wirtschaft FHNW. Verfügbar unter: https://doi.org/10.26041/fhnw-1082