Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland
Authors
Schubert, Petra
Author (Corporation)
Publication date
2002
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editors
Schubert, Petra
Editor (Corporation)
Supervisor
Parent work
Proceedings of the 9th Research Symposium on Emerging Electronic Markets
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
157-174
Patent number
Publisher / Publishing institution
Fachhochschule beider Basel (FHBB), Institute for Business Economics, Basel, Switzerland
Place of publication / Event location
Basel
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. Besides the theoretical fundamentals of personalization this paper will present the results of an empirical study. With the help of a survey we investigated the application potential for personalization tools in Swiss companies. The conclusions show that SMEs are (still) sceptical towards E-Commerce applications which include personalization. It furthermore becomes clear that the heterogeneity of organizational and technical conditions hinders the development of standardized tools.
Keywords
E-Business, Electronic Markets
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
005 - Computer Programmierung, Programme und Daten
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
SCHUBERT, Petra und Uwe LEIMSTOLL, 2002. Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland. In: Petra SCHUBERT und Uwe LEIMSTOLL (Hrsg.), Proceedings of the 9th Research Symposium on Emerging Electronic Markets. Basel: Fachhochschule beider Basel (FHBB), Institute for Business Economics, Basel, Switzerland. 2002. S. 157–174. Verfügbar unter: https://doi.org/10.26041/fhnw-3226