Development of an INDIA Go-to-Market Roadmap for Swiss SMEs with a special focus on needed Executive Education

dc.contributor.authorPauli, Raphael
dc.contributor.mentorPerrett, Pieter Jan
dc.contributor.partnerInstitute for Competitiveness and Communication (ICC) FHNW, Olten
dc.date.accessioned2024-12-03T19:36:18Z
dc.date.available2024-12-03T19:36:18Z
dc.date.issued2024
dc.description.abstractThe recently signed TEPA between Switzerland and India has opened new opportunities for Swiss-based SMEs to enter the Indian market. Despite this promising development, Swiss-based SMEs face significant challenges in navigating this complex market. This thesis investigates these challenges and provides a comprehensive roadmap to help Swiss SMEs assess their readiness and plan their entry into India.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/49130
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleDevelopment of an INDIA Go-to-Market Roadmap for Swiss SMEs with a special focus on needed Executive Education
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication09645d65-421e-4711-b95c-ea438d563629
relation.isMentorOfPublication.latestForDiscovery09645d65-421e-4711-b95c-ea438d563629
Dateien
Sammlung
Bachelor of Science