Acceptance of an online cycling training for adults to master complex traffic situations

Abstract

Introduction The promotion of cycling as a sustainable and healthy mode of transport is often hindered by safety concerns. Cycling safety is influenced by various factors, such as infrastructure, traffic conditions, and cycling skills. Online cycling training is a scalable method for improving safety skills, but its effectiveness is ultimately determined by users’ acceptance and usage intentions of the intervention. Methods This study uses a survey approach to investigate the usage and acceptance of an online cycling training intervention for adults, employing the Unified Theory of Acceptance and Use of Technology (UTAUT2) as theoretical framework. The training consisted of three modules designed to train cycling skills in seven traffic situations – such as recognizing priority, appropriate lateral position along parked cars, and recognizing blind spot situations. Out of 10,000 invitees, 1182 individuals completing module 1, and 708 individuals completing the entire training as well as answering to a survey to measure acceptance. Results Findings showed that frequent cyclists were significantly more likely to complete the entire training. Overall, acceptance ratings were generally high, with effort expectancy (ease of use) receiving the highest ratings, while the performance expectancy (perceived learning effect) was rated the lowest. Key factors associated with participants' intention to continue or participate anew in the training included hedonic motivation (fun), perceived learning benefits, price value (attractive prizes). Participants’ cycling frequency moderated these effects. Conclusion This study's results indicate that a considerable share of cyclists is willing to complete an online cycling training. To enhance its reach, the training should appeal to both intrinsic motivation (enjoyment, learning benefits) and extrinsic motivation (prizes). Additionally, targeted measures are recommended to effectively address infrequent cyclists.