Developing Financial Decision-Making and Performance Measurements
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Authors
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Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Hometown Bicycles AG, Basel
Abstract
For Hometown Bicycles AG, evidence-based decision-making is hardly used due to the lack of the required data. The focus is on creating a dashboard to aid operational planning for the next few years, prioritizing products and analyzing cost units and contribution margins. The revenue is mainly generated through merchant sales, with limited influence on selling. This necessitates analyzing in- and outsourcing options for logistics. Presently, B2C clients in Switzerland buy directly from the online shop and Hometown Bicycles AG sees some potential for process improvement.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Bleuler, N., & Bögli, J. (2023). Developing Financial Decision-Making and Performance Measurements [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41927