Market potential of crypto assets in Switzerland offered by major financial institutions

Abstract

This bachelor thesis aims to assess the market potential of crypto assets offered by major financial institutions to their Swiss retail section. The current state of crypto asset offerings is that no large banks have such an offering distributing crypto assets to their retail clientele, even though public awareness of crypto assets and the underlying blockchain technology is growing. With that stated, the objective will be to use this material to analyse retail client demand and the barriers that hinder banks from offering such a product in Switzerland.