Digital Reception - Raiffeisen Aare-Reuss, Evaluation of Customer Acceptance
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Authors
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Publication date
2020
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Raiffeisen Aare-Reuss, Mellingen
Abstract
Technological development and the digitalization have also reached the banking sector. Rising cost pressure, increasing regulation and the loss of traditional sources of income, are further factors that reinforce the trend towards more efficient processes and technological solutions. Banks are attempt-ing to find a way in this challenging, fast moving environment and are working on innovative digital solutions. But how do customers perceive this digital change and the resulting solutions? This initial question built the starting point of my bachelor thesis.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Seitz, M. (2020). Digital Reception - Raiffeisen Aare-Reuss, Evaluation of Customer Acceptance [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39652