Perceptions of independent financial advisors on the usefulness of Big Data in the context of decision making in the UK
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Autor:innen
Grishikashvili, Ketty
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Studiengang
Sammlung
Typ
01B - Beitrag in Magazin oder Zeitung
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
International Journal of Big Data Intelligence
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
6
Ausgabe / Nummer
2
Seiten / Dauer
102-112
Patentnummer
Verlag / Herausgebende Institution
Inderscience
Verlagsort / Veranstaltungsort
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Big data analytics (BDA) are based on massive amounts of structured and unstructured data and should extract meaningful, accurate, and relevant data. However, what is considered as meaningful and relevant is a perception of the analyst. In our paper we focused on perceptions and not on the technical implementation of BDA. For this we looked into one of the most advanced services - the financial services market in the UK. We chose eight independent financial advisors who have had first-hand experiences with large amounts of structured and unstructured data. Results show that there is moderate enthusiasm about the new possibilities of BDA such as better decision making and better market segmentation. This implies the necessity for easy to use tools and training on the side of the financial advisor as well as on the client's side. The paper fills a research gap by analysing the actual impact of BDA on a real company and trying to measure the value of BDA for a financial organisation in form of improved customer relationship through prescriptive analytics.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Closed
Lizenz
Zitation
GRISHIKASHVILI, Ketty und Clemens BECHTER, 2019. Perceptions of independent financial advisors on the usefulness of Big Data in the context of decision making in the UK. International Journal of Big Data Intelligence. 2019. Bd. 6, Nr. 2, S. 102–112. DOI 10.1504/IJBDI.2019.098892. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42887