Managing Emoji Language of Internal Business Communication in Clan Culture

No Thumbnail Available
Author (Corporation)
Publication date
2021
Typ of student thesis
Master
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The lack of transmitted emotion and cues in virtual internal business communication could negatively affect trust level and relationships in organisations. Although, emojis are used to transmit emotion and non-verbal cues in business communication. Yet, misinterpretation of emojis i.e., emotions and cues, occurs due to the ambiguity of emojis, which could lead to misunderstanding and misalignment in business communication. This research aims to enable an accurate transmitting of emotions and cues in business communication through suggesting and developing an emoji syntax that sets up rules and guidelines for using emojis at the workplace. The emoji syntax is introduced in a clan culture company - Qudits: a swiss startup company - due to its main characteristics, such as encouraging open communication, flexibility, and the exploitation of technologies for people development. The research adopts pragmatism and interpretivism as research philosophy and follows the DSR approach. Furthermore, the research conducts a qualitative analysis. The data for this research was collected through three main ways; documents of Qudits, exploratory interviews with the executive and co-founder, and semi-structured interviews with all Qudits team members....
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
ISAR, Gammoh, 2021. Managing Emoji Language of Internal Business Communication in Clan Culture. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40426