Content Creation Habasit AG

Abstract

Despite being a global leader in conveyor and processing belts, Habasit AG faces significant challenges in effectively communicating the value of SeleCalc to its niche audience of engineers. Current marketing strategies are insufficient in highlighting the advanced capabilities of the tool and its potential to enhance belt design efficiency. This gap underscores the need for a more in-depth and strategic content marketing approach to effectively showcase the benefits of SeleCalc. To address this, the thesis developed a tailored content creation and marketing strategy.