E-Marketing Strategy for the Launch of Stop Silent Light on the Swisss Market

Abstract

LASSO TECHNIK AG is a small company specialized in transportation and flow technique. In 2013 LASSO AG will introduce a new product, the Stop Silent Light valve, a low-pressure valve for sewer lines. The challenge of this particular case is to find a mix of measurements that will a) successfully introduce the new product on the market, and b) achieve that with LASSO AG's limited financial and human resources.