An Application of a Marketing Plan and Communication Concept on a Start-up offering Sustainable Menstrual Hygiene Products

Abstract

The company plans to offer sustainable menstrual hygiene products and to focus on a social impact, the empowerment of all menstruating people, and community activities. Although the start-up has a clear vision and mission, there are currently no marketing or communication strategies, as the commpany is still in the business development phase. Therefore, the authors seek to understand the environment to develop marketing and communication strategies that prepare the market entry of the start-up and enable the promotion of the platform to the target groups.