Ontology-based visualization for business model design

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Author (Corporation)
Publication date
2020
Typ of student thesis
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Type
04B - Conference paper
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Parent work
The Practice of Enterprise Modeling. 13th IFIP Working Conference, PoEM 2020, Riga, Latvia, November 25-27, 2020. Proceedings
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DOI of the original publication
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Series
Lecture notes in business information processing
Series number
400
Volume
Issue / Number
Pages / Duration
244-258
Patent number
Publisher / Publishing institution
Springer
Place of publication / Event location
Cham
Edition
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Practice partner / Client
Abstract
The goal of this paper is to demonstrate the feasibility of combining visualization and reasoning for business model design by combining the machine-interpretability of ontologies with a further development of the widely accepted business modeling tool, the Business Model Canvas (BMC). Since ontologies are a machine-interpretable representation of enterprise knowledge and thus, not very adequate for human interpretation, we present a tool that combines the graphical and human interpretable representation of BMC with a business model ontology. The tool connects a business model with reusable data and interoperability to other intelligent business information systems so that additional functionalities are made possible, such as a comparison between business models. This research follows the design science strategy with a qualitative approach by applying literature research, expert interviews, and desk research. The developed AOAME4BMC tool consists of the frontend, a graphical web-based representation of an enhanced BMC, a web service for the data exchange with the backend, and a speci c ontology for the machine-interpretable representation of a business model. The results suggest that the developed tool AOAME4BMC supports the suitability of an ontology-based representation for business model design.
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
13th IFIP WG 8.1 Working Conference on the Practice of Enterprise Modeling (PoEM 2020)
Exhibition start date
Exhibition end date
Conference start date
25.11.2020
Conference end date
27.11.2020
Date of the last check
ISBN
978-3-030-63478-0
978-3-030-63479-7
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
PETER, Marco, Devid MONTECCHIARI, Knut HINKELMANN und Stella GATZIU GRIVAS, 2020. Ontology-based visualization for business model design. In: Jānis GRABIS und Dominik BORK (Hrsg.), The Practice of Enterprise Modeling. 13th IFIP Working Conference, PoEM 2020, Riga, Latvia, November 25-27, 2020. Proceedings. Cham: Springer. 2020. S. 244–258. Lecture notes in business information processing, 400. ISBN 978-3-030-63478-0. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42804