Green marketing and its application in the manufacture of sustainable home furniture in Switzerland: requirement sheets as a strategic tool

Abstract

Due to consumer demand, governmental requirements, and competitive pressure, the client decided to enter the market for sustainable furniture by launching a new sustainable living-room furniture. Their strategic intent is to position themselves more distinctly and consistently as an eco-friendly company and market leader in the production and distribution of sustainable furniture. Customer satisfaction and building lasting profitable relationships are within their main objectives to maintain their business and further promote their brand within an increasingly competitive environment.