Guiding the Way - a Marketing Roadmap for a Guide Dog School in the Digital Age

Abstract

The Guide Dog School, dedicated to helping visually impaired individuals, struggles to adapt to the digital age. Its current marketing efforts lack an online presence, limiting its ability to reach new audiences and effectively engage with potential upcoming donors. This challenge has become more pressing due to increased competition for donations and the need for a sustainable funding model. Developing a digital marketing strategy is crucial to overcome these barriers and ensure the school’s ongoing long-term success and impact.