The Extended Web Assessment Method (EWAM) applied: do websites for consumer goods stand the test?
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Authors
Schubert, Petra
Author (Corporation)
Publication date
16.09.2001
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Type
04B - Conference paper
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Parent work
Eighth Research Symposium on Emerging Electronic Markets RSEEM. Workshop Papers
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DOI of the original publication
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Series
Series number
Volume
Issue / Number
Pages / Duration
53-59
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Publisher / Publishing institution
International Institute of Infonomics
Place of publication / Event location
Maastricht
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Abstract
The paper presents an analysis of four commercial Web sites in the consumer goods sectors. The Web sites were evaluated using the Extended Web Assessment Method (EWAM), an evaluation tool which has been specifically created for the assessment of e-commerce applications. EWAM builds on the Web Assessment Method developed at the University of St. Gallen, Switzerland [Schubert/Selz, 1999] and integrates findings from the Technology Acceptance Model [Davis, 1985] and several alternative approaches. It defines an evaluation grid including a set of criteria to appraise the quality and success of existing e-commerce applications. The focus lies on consumer perspectives and the specific features of the Internet as medium. The findings show that most Web sites are far from fully meeting user expectations. The paper presents the findings of an empirical study carried out in April 2001. Twenty students from an executive training class in E-Business completed the web assessment forms.
Keywords
E-Commerce, Electronic Markets, Internet, New Markets, Web Assessment, Website
Event
Eighth Research Symposium on Emerging Electronic Markets RSEEM
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Conference start date
16.09.2001
Conference end date
18.09.2001
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Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
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License
Citation
Schubert, P., & Leimstoll, U. (2001). The Extended Web Assessment Method (EWAM) applied: do websites for consumer goods stand the test? Eighth Research Symposium on Emerging Electronic Markets RSEEM. Workshop Papers, 53–59. https://doi.org/10.26041/fhnw-3139