Marketing Concept for the Mismatched’s Socks Placement in the Swiss Market

Abstract

The startup aims to establish a presence in the Swiss market. Creating a marketing strategy is critical to the success of any business as it helps to identify and target the right audience, communicate the value of the product or service, and differentiate from competitors. To facilitate this endeavor, gaining a deeper understanding of the needs of potential customers and understanding the competitive environment in the Swiss sock market are necessary. Therefore, this thesis aims to answer the main research question “Where and how can Mismatched’s socks be placed in the Swiss market?”.