Development of a Marketing Strategy and Implementation Plan for the Global Market Placement of a Software as a Service Software Solution of an Internal Control System

Abstract

Aware of the importance of an internal control system and the associated opportunities, CISS GmbH, a Swiss company providing comprehensive information security solutions, plans to launch its in-house software as a service (SaaS) software solution on the global market. Primarily, CISS GmbH intends to focus on business to business (B2B) markets. The product 360inControl® expands the company’s product portfolio. However, the SaaS solution will represent the main pillar among other business units in the future and therefore, the centerpiece of CISS GmbH. Hence, this bachelor thesis provides CISS GmbH with a global marketing strategy for the self-developed framework.