Employer Branding at Basellandschaftliche Kantonalbank
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Authors
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Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
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Basellandschaftliche Kantonalbank (BLKB), Liestal
Abstract
BLKB's brand is strongly anchored externally, but the employees do not know the brand very well. As the company offers services to their customers, the employees are their most valuable assets. To keep and recruit the right talents is central for the success of the business. In order to be an attractive employer, the goal is to develop an employer brand that authentically represents the bank so existing employees are motivated to stay with the company and potential employees are encouraged to apply.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Schenkemeyer, K. (2021). Employer Branding at Basellandschaftliche Kantonalbank [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40913