An Approach To Trade Fair Valuation at DKSH

Abstract

The client annually attends several hundred trade fairs around the globe. The investments that come with the preparation, attendance and follow up of such exhibitions are significant. Nevertheless, there had been no tool available to determine the impact of the attendance. Therefore, an appropriate method to measure the success was required to justify the high expenditures. Apart from that, the client was keen on documenting current processes related to trade fairs in order to find areas of improvement.