An Approach To Trade Fair Valuation at DKSH

dc.contributor.authorMärki, Tobias
dc.contributor.authorPilla, Luisa Martina
dc.contributor.mentorJeive, Michael
dc.contributor.partnerDKSH Management Ltd., Zurich
dc.date.accessioned2023-12-22T15:58:54Z
dc.date.available2023-12-22T15:58:54Z
dc.date.issued2017
dc.description.abstractThe client annually attends several hundred trade fairs around the globe. The investments that come with the preparation, attendance and follow up of such exhibitions are significant. Nevertheless, there had been no tool available to determine the impact of the attendance. Therefore, an appropriate method to measure the success was required to justify the high expenditures. Apart from that, the client was keen on documenting current processes related to trade fairs in order to find areas of improvement.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40217
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleAn Approach To Trade Fair Valuation at DKSH
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication748f7b7e-ef1f-4ac0-8fba-cc15cb81ed44
relation.isMentorOfPublication.latestForDiscovery748f7b7e-ef1f-4ac0-8fba-cc15cb81ed44
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