Understanding Gen Z's Banking Preference: What are the factors that impact the bank selection of Generation Z, and is providing benefits an effective strategy to attract this generation as bank customers?
Loading...
Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Swiss Bank based in Basel , Basel
Abstract
The research project is conducted in the Swiss financial industry, with a specific focus on a local bank in Switzerland, which has just transitioned into an autonomous cooperative company. The bank seeks to strengthen connections with the demographic of clients aged 12 to 26, acknowledging the significance of this group for its future expansion.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Gyger, L. (2024). Understanding Gen Z’s Banking Preference: What are the factors that impact the bank selection of Generation Z, and is providing benefits an effective strategy to attract this generation as bank customers? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49227