Social Media communication strategy

dc.contributor.authorSigner, Pascale
dc.contributor.mentorJacob, Christine
dc.contributor.partnerReTake GmbH, Zurich
dc.date.accessioned2023-12-22T16:40:59Z
dc.date.available2023-12-22T16:40:59Z
dc.date.issued2018
dc.description.abstractReTake GmbH is missing a structured communciation plan for their Facebook page. As a result postings are done randomly and with no background analysis on their followers. This leads to a very low interaction rate. This although the founders of ReTake GmbH took several hours to shape the posts and schedule them.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41305
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleSocial Media communication strategy
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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Bachelor of Science