Social Media Communication: Social Media Concept and Recommendation for Robi AG

Abstract

The well renowned dog waste disposal systems' company Robi AG does not have any active social media presence at present. However, as the importance of social media marketing is increasing, Robi AG is as well planning to include this into its current promotional strategies. Thereby it seeks to attract new customers, increase its brand awareness and to position itself as a leading company in the industry. The company operates on a B2B level, in which its main customers are communes. Therefore it aims to know the various social media platforms that are appropriate for its presence, the difference types of activities to be conducted on each of these platforms, the expenditures of these activities and finally the benefits and challenges associated with including social media into its current business.