How Swiss start-ups deal with business model innovation
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Author (Corporation)
Publication date
2022
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editor (Corporation)
Supervisor
Parent work
Proceedings of the 17th European conference on innovation and entrepreneurship
Special issue
DOI of the original publication
Link
Series
Series number
Volume
17
Issue / Number
Pages / Duration
408-415
Patent number
Publisher / Publishing institution
Academic conferences international limited
Place of publication / Event location
Pafos
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The term business model innovation refers to the introduction of innovations that differ from state-of-the-art business models in the same field. Current research indicates that business model innovations are more resilient (e.g. to imitation) overall and more successful in the long term compared to traditional types of innovation (e.g. product innovations). Working on business model innovation, therefore, can provide valuable insights, particularly for start-ups looking to grow and scale up under conditions of extreme uncertainty. Business model innovation involves the innovation of two of four core elements of a business model: customer, value proposition, value chain and revenue mechanism. A business model can be described using these four elements in a sophisticated and comprehensive manner. Moreover, these elements help us to determine whether a business model innovation exists. However, do start-ups really use the advantages of business model innovation and to what extent? This research paper addresses this issue and examines the role business model innovation plays for start-ups as well as how it has been implemented. To gain these insights, we examine the business plans of 24 finalists of a Swiss innovation competition in 2021 in a multi-stage process. We systematically reviewed and analysed business plans individually using pre-defined innovation criteria for each of these four elements of a business model. The individual analysis allows a robust assessment to be able to make a comprehensible classification. On reviewing the results, we were surprised by how many of the analysed start-ups are pursuing business model innovations, and that they often innovate more than two elements of their business models. According to our findings, start-ups nowadays deal with business model innovation more often than they did in previous research studies. We can also show that business model innovations are often more complex than they were in the past.
Keywords
Subject (DDC)
330 - Wirtschaft
Event
European Conference on Innovation and Entrepreneurship
Exhibition start date
Exhibition end date
Conference start date
15.09.2022
Conference end date
16.09.2022
Date of the last check
ISBN
978-1-914587-48-1
978-1-914587-49-8
978-1-914587-49-8
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Diamond
License
Citation
PHILIPPI, Stefan, Andreas HINZ und Laila KABOUS, 2022. How Swiss start-ups deal with business model innovation. In: Pantelis SKLIAS und Nikolaos APOSTOLOPOULOS (Hrsg.), Proceedings of the 17th European conference on innovation and entrepreneurship. Pafos: Academic conferences international limited. 2022. S. 408–415. ISBN 978-1-914587-48-1. Verfügbar unter: https://doi.org/10.26041/fhnw-7243