How Swiss start-ups deal with business model innovation

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Vorschaubild
Autor:in (Körperschaft)
Publikationsdatum
2022
Typ der Arbeit
Studiengang
Typ
04B - Beitrag Konferenzschrift
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Proceedings of the 17th European conference on innovation and entrepreneurship
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
17
Ausgabe / Nummer
Seiten / Dauer
408-415
Patentnummer
Verlag / Herausgebende Institution
Academic conferences international limited
Verlagsort / Veranstaltungsort
Pafos
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
The term business model innovation refers to the introduction of innovations that differ from state-of-the-art business models in the same field. Current research indicates that business model innovations are more resilient (e.g. to imitation) overall and more successful in the long term compared to traditional types of innovation (e.g. product innovations). Working on business model innovation, therefore, can provide valuable insights, particularly for start-ups looking to grow and scale up under conditions of extreme uncertainty. Business model innovation involves the innovation of two of four core elements of a business model: customer, value proposition, value chain and revenue mechanism. A business model can be described using these four elements in a sophisticated and comprehensive manner. Moreover, these elements help us to determine whether a business model innovation exists. However, do start-ups really use the advantages of business model innovation and to what extent? This research paper addresses this issue and examines the role business model innovation plays for start-ups as well as how it has been implemented. To gain these insights, we examine the business plans of 24 finalists of a Swiss innovation competition in 2021 in a multi-stage process. We systematically reviewed and analysed business plans individually using pre-defined innovation criteria for each of these four elements of a business model. The individual analysis allows a robust assessment to be able to make a comprehensible classification. On reviewing the results, we were surprised by how many of the analysed start-ups are pursuing business model innovations, and that they often innovate more than two elements of their business models. According to our findings, start-ups nowadays deal with business model innovation more often than they did in previous research studies. We can also show that business model innovations are often more complex than they were in the past.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Projekt
Veranstaltung
European Conference on Innovation and Entrepreneurship
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
15.09.2022
Enddatum der Konferenz
16.09.2022
Datum der letzten Prüfung
ISBN
978-1-914587-48-1
978-1-914587-49-8
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Diamond
Lizenz
'https://creativecommons.org/licenses/by/4.0/'
Zitation
PHILIPPI, Stefan, Andreas HINZ und Laila KABOUS, 2022. How Swiss start-ups deal with business model innovation. In: Pantelis SKLIAS und Nikolaos APOSTOLOPOULOS (Hrsg.), Proceedings of the 17th European conference on innovation and entrepreneurship. Pafos: Academic conferences international limited. 2022. S. 408–415. ISBN 978-1-914587-48-1. Verfügbar unter: https://doi.org/10.26041/fhnw-7243