Corporate Gift Giving to Employees A case study on Swiss companies' practices

Abstract

For the research of this paper, the focus lies exclusively on corporate gift giving to employees with special attention to wine as a corporate gift. The main objective is to go beyond the theory of corporate gift giving, and to explore the real practices carried out by Swiss companies, namely their gift giving process to employees. In addition, business opportunities are identified for a corporate gift provider and indications on how to be successful in the Swiss market are included.