Employer Branding for foreign companies active in Swiss markets with a focus on local employees

Abstract

Switzerland, famed for precision, banking, and chocolates, is quietly changing its labour scene. Demographic trends and a fast-changing industrial sector have caused a skilled labour shortage. This lack is a problem that might hinder development and innovation. Employer branding is more important than ever in this situation. The beacon attracts talent and attracts the necessary talents. With its worldwide reach, Robert Walters is surprised by its situation in Switzerland. Despite its worldwide success, the company struggles to attract Swiss German-speaking workers.