How to improve consumers' environmental sustainability judgements of foods

dc.accessRightsAnonymous
dc.audienceScience
dc.contributor.authorLazzarini, Gianna A.
dc.contributor.authorVisschers, Vivianne
dc.contributor.authorSiegrist, Michael
dc.date.accessioned2018-08-08T11:03:21Z
dc.date.available2018-08-08T11:03:21Z
dc.date.issued2018
dc.description.abstractFood production and consumption account for approximately one-third of households' environmental impact. Consumers thus play a major role in the shift towards more sustainable foods and diets. An overall sustainability label or simple guidelines may enable consumers to make more environmentally friendly food choices, but whether such information-based tools improve consumers' ability to choose environmentally sustainable foods has not been empirically investigated. This study's online choice task experiment shows that eco-labels and guidelines marginally increased consumers' accuracy in selecting environmentally friendly foods. Respondents adhered, however, more to guidelines than to eco-labels and led to choices with lower environmental impact. In addition, respondents showed several misconceptions related to the environmental performance of protein products, which were resistant to both eco-labels and guidelines. These findings suggest that new, costly labels may not improve consumers' environmental judgements. Instead, addressing consumers' misconceptions and finding ways to promote environmentally sustainable food purchases is essential.
dc.identifier.doihttps://doi.org/10.1016/j.jclepro.2018.07.033
dc.identifier.issn0959-6526
dc.identifier.issn1879-1786
dc.identifier.urihttp://hdl.handle.net/11654/26503
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofJournal of Cleaner Productionen_US
dc.subjectfood choices
dc.subjectenvironmental label
dc.subjectenvironmentally friendly food guidelines
dc.subjectconsumers' environmental evaluation
dc.subject.ddc150 - Psychologiede
dc.subject.ddc334 - Natürliche Ressourcen, Energie und Umweltde
dc.titleHow to improve consumers' environmental sustainability judgements of foods
dc.type01A - Beitrag in wissenschaftlicher Zeitschrift
dc.volume198
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.IsStudentsWorkno
fhnw.PublishedSwitzerlandNo
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.affiliation.hochschuleHochschule für Angewandte Psychologie FHNWde_CH
fhnw.affiliation.institutInstitut für Marktangebote und Konsumentscheidungende_CH
fhnw.pagination564-574
fhnw.publicationOnlineNein
fhnw.publicationStatePublished
relation.isAuthorOfPublication7770ba37-5b13-442d-8997-4ec9aa21875e
relation.isAuthorOfPublication.latestForDiscovery7770ba37-5b13-442d-8997-4ec9aa21875e
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