BEEYOND - Foundation of the Company & Market Entry

Abstract

This bachelor thesis depicts the author's journey over the last months, from the discovery of a business idea inspired by an innovative blockchain application over the creation of a solid concept in the form of a business plan to the development & implementation on a strategic as well as functional level. By applying his theoretical knowledge acquired in the Major "International Entrepreneurship", the author gained the necessary skillset to establish the company, develop the market entry strategy and begin with its practical implementation.