The Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach
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Authors
Risch, Daniel
Schubert, Petra
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Publication date
2004
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04B - Conference paper
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Proceedings of the Eleventh Research Symposium on Emerging Electronic Markets
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107-114
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Abstract
The paper presents and applies the methodology and techniques of cross case analysis (CCA). The authors identify patterns of success in the field of e-shops and virtual relationships. The findings are based on six selected case studies following the methodology developed by Eisenhardt [1989]. The case study approach was used for two reasons: First, a large number of case studies was collected over the last years containing knowledge that had not yet been analysed and interpreted. Second, the authors assume that the research field of e-business and ICT is particularly suited for cross case analysis because of the dynamic development and the need to learn from best practice [Klein/Myers 1999].
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Eleventh Research Symposium on Emerging Electronic Markets
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German
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Unknown
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Published
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Citation
Risch, D., & Schubert, P. (2004). The Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach. Proceedings of the Eleventh Research Symposium on Emerging Electronic Markets, 107–114. https://doi.org/10.26041/fhnw-3071