Consumer Clubs (Key Success Factors and Best Practices)

dc.contributor.authorGüggi, Manuel
dc.contributor.authorKöppel, Nuria
dc.contributor.authorLeclerc, Fabienne Murielle
dc.contributor.authorLi, Jing
dc.contributor.authorWinistörfer, Kim Sandra
dc.contributor.mentorNiedermann, André
dc.contributor.partnerMövenpick Schweiz AG, Baar
dc.date.accessioned2023-12-22T15:59:31Z
dc.date.available2023-12-22T15:59:31Z
dc.date.issued2017
dc.description.abstractThe business segment "Mövenpick Wein" of Mövenpick Schweiz AG examines the structure of a consumer club with the aim of acquiring and retaining customers in Switzerland.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40242
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleConsumer Clubs (Key Success Factors and Best Practices)
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication277020da-4449-4b72-ae04-34281e41fc68
relation.isMentorOfPublication.latestForDiscovery277020da-4449-4b72-ae04-34281e41fc68
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Bachelor of Science