Content Marketing Strategy for a Johnson & Johnson Residents Program
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Supervisor
Parent work
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DOI of the original publication
Link
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Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Johnson & Johnson, Zug
Abstract
J&J Switzerland has many training opportunities for residents, but this is not communicated anywhere.
Education about the products and the procedures used in surgery are an important service for the doctors and the hospitals. Due to the high workload in the hospitals, there is a need to support the training of residents. There is no strategy on what content should be communicated and how.
There is potential to communicate this offer in a structured way and to be perceived even more as a strong partner for the training of aspiring surgeons.
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Event
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Biedermann, N. (2023). Content Marketing Strategy for a Johnson & Johnson Residents Program [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42281