Extending ERP Systems in SMEs into Personalized E-Commerce Applications
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Authors
Schubert, Petra
Author (Corporation)
Publication date
2003
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editors
Lechner, Ulrike
Editor (Corporation)
Supervisor
Parent work
Proceedings of the Tenth Research Symposium on Emerging Electronic Markets
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
207-217
Patent number
Publisher / Publishing institution
University of Bremen, Germany
Place of publication / Event location
Bremen
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP-II systems.
Keywords
Customer Profiles, ERP-Systeme, Personalisierung
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
005 - Computer Programmierung, Programme und Daten
Event
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Date of the last check
ISBN
3-88722-583-X
ISSN
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
SCHUBERT, Petra und Uwe LEIMSTOLL, 2003. Extending ERP Systems in SMEs into Personalized E-Commerce Applications. In: Ulrike LECHNER (Hrsg.), Proceedings of the Tenth Research Symposium on Emerging Electronic Markets. Bremen: University of Bremen, Germany. 2003. S. 207–217. ISBN 3-88722-583-X. Verfügbar unter: https://doi.org/10.26041/fhnw-3052