Positioning three brands within the SwissGlobal group

dc.contributor.authorTrümpy, Anja
dc.contributor.mentorCasanova, Marco
dc.contributor.partnerSwissGlobal Language Services AG, Baden
dc.date.accessioned2023-12-22T16:26:56Z
dc.date.available2023-12-22T16:26:56Z
dc.date.issued2021
dc.description.abstractA language service provider (brand one) based in Baden has acquired two translation agencies, one in 2019 (brand two) and one in 2020 (brand three). A branding strategy is to be set in place and the three brands should be positioned according to their brand values, target groups, service and pricing models.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40942
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titlePositioning three brands within the SwissGlobal group
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationfe76c335-93c9-44da-8454-59ac4cc04a59
relation.isMentorOfPublication.latestForDiscoveryfe76c335-93c9-44da-8454-59ac4cc04a59
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Bachelor of Science